According to Veronika et al. (2025):
AI is revolutionizing financial services by enabling automation, fraud detection, and personalized customer experiences. AI-powered chatbots provide real-time customer support, while machine learning algorithms analyze transaction patterns to detect fraudulent activities. AI also helps financial institutions offer predictive analytics, risk assessment, and robo-advisory services, enhancing decision-making and customer engagement.
Improving efficiencies with AI is good, but what’s even more powerful is leveraging AI to create competitive differentiators, where I discuss in more detail here.
Since LLMs are predominantly trained on Western data, this presents a unique opportunity, not just for financial institutions but for companies and brands, to adopt region-specific fine-tuning of LLMs.
Doing so can help prevent algorithmic discrimination. Or perhaps, more importantly, break away from the Western narrative.