Is this how you feel when receiving an AI-generated marketing email?
Did they spend any time understanding our problems, or is this just a marketing tactic? I want a personal message. I want to know you empathize with me as a person.
Or when you encounter AI-generated content for a brand:
It devalues your brand as soon as I can tell you’ve used ChatGPT without human verification. It cheapens it. It makes it seem like you didn’t put enough effort into that piece.
As marketers, we understand the value of AI and the benefits it offers. At the same time, we recognize the drawbacks when AI is used merely as a replacement for human effort, or when its output is presented as our own without any refinement.
All commentary you read here on Make AI Your IA is first written by me and then edited with the assistance of AI.