A significant challenge faced by SMEs in adopting AI, as highlighted by Nor, Ibrahim, and Mohd Ishar (2025), is summarized as follows:
Many SMEs are unaware of the full capabilities of AI, resulting in inefficient utilization and suboptimal returns on investment. The absence of specialized training programs exacerbates this issue, leaving staff ill-equipped to manage AI-driven marketing initiatives effectively. Without adequate knowledge and training, SMEs risk misaligning AI technologies with their business objectives, undermining the benefits of enhanced customer engagement and targeting.
To help Malaysian SMEs effectively leverage AI, I’m hosting two hands-on training sessions in Kuala Lumpur next month:
ChatGPT for Content Creation, Analysis, and Strategy
Date: 24-25 February 2025
Location: Kuala Lumpur, Malaysia
Learn how to use ChatGPT to create impactful content, analyze customer trends, and develop data-driven marketing strategies.
ChatGPT for Strategic Planning: Leveraging AI for Smarter Decision Making
Date: 26-27 February 2025
Location: Kuala Lumpur, Malaysia
Discover how to harness AI tools like ChatGPT for decision-making, operational planning, and enhancing business competitiveness.
These sessions are specifically designed to address the skill gaps identified in the study and provide actionable insights to facilitate the effective adoption of AI technologies.
Additionally, these programs are eligible under the HRD Corp schemes, and I am accredited by HRD Corp to conduct such training.
If you’re in Malaysia, don’t miss this opportunity to join one of these programs!