It’s often said, “Good marketing will not save a bad product.”
In fact, “Good marketing will make a bad product fail faster.”
I’d also add that using AI for branding a bad product will make it fail even faster.
Here’s why: if you think you can use AI to transform how your brand communicates but your product sucks, no amount of prompt engineering will save your brand.
While Medjedel et al. (2024) observed:
AI platforms have a positive influence on brand recognition in e-commerce as well as in social business industries.
I believe this is a gross generalization.