Since the dawn of digital marketing, marketers have gained access to a wealth of data that their predecessors could only dream of.
Yet, few digital marketers have mastered the skill of transforming data into actionable knowledge.
Today, ignorance is no longer an option. With AI, any marketer can now shift from merely understanding “what happened” to predicting “what could happen.”
As Verrawati, Herwiyanti, and Irianto (2025) urge property companies in Indonesia:
Data analytics plays a crucial role in understanding customer behavior and optimizing marketing campaigns. By analyzing data from various sources, property companies can gain valuable insights into what is working and what is not and adjust their strategies accordingly.
I’ve developed numerous “Make AI Your IA” custom GPTs to help achieve just that, use this IA to make sense of your data and this IA to help you formulate actionable scenarios based on your insights.
Give it a try!