The impact of artificial intelligence (AI) practices on digital marketing effectiveness within tourism villages in Bali, Indonesia, is becoming increasingly apparent as local businesses adopt AI-driven strategies to enhance their marketing efforts and attract global travelers.
While AI adoption in digital marketing in Bali is notable, its application in areas beyond marketing, such as sustainability, is particularly intriguing.
In Bali, AI technologies have been employed to optimize tourist flow, minimizing overcrowding and promoting sustainable resource management (Gunawan & Utomo, 2021).
AI is also being applied in environmental monitoring and intervention.
Furthermore, AI tools that track environmental conditions, such as waste management and energy consumption, contribute to the villages’ sustainability efforts by reducing their ecological footprint (Prabowo & Wijaya, 2021).
Despite its potential, AI adoption faces challenges such as limited digital literacy and inadequate infrastructure. This presents opportunities for further innovation and collaboration.